Toronto Guardian Profiles Founder Joseph Chen in Its Homegrown Business Series

📰 Homegrown Business: Joseph Chen of Jöey Nordic Seed Crisps

Toronto Guardian · June 29, 2026

Toronto Guardian featured Joseph Chen, the founder behind Jöey Nordic Seed Crisps, in its Homegrown Business series, which spotlights local entrepreneurs building brands in and around Toronto.

The Story Behind the Crisps

Joseph is a part-time farmer in Prince Edward County who set out to reimagine Swedish crispbread as a crispier, gluten-free snack. He launched Jöey at a local farmers' market, and the brand has grown steadily since.

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Taste What the Press Is Talking About

Shop Jöey Nordic Seed Crisps online or find us at a store near you.