Founder Report Interview: How an Amateur Farmer Built a Six-Figure Healthy Snack Brand

Joseph Chen, founder of Jöey Nordic Seed Crisps, featured in a Founder Report interview

🎙️ Founder Report: The Jöey Story

Founder Report · October 16, 2024

Founder Report sat down with Joseph Chen to talk about how he built Jöey Nordic Seed Crisps from a Prince Edward County farm into a growing healthy snack brand. The interview is a good look at the thinking behind the crisps and the early days of the business.

From the Farm to the Shelf

Joseph started Jöey after a trip to Sweden inspired him to reimagine traditional crispbread as a gluten-free snack made from simple ingredients. He began selling at a local farmers' market in Prince Edward County. Read more about where it all started on our founder page.