Joëy is built by people who care deeply about what we make and how we make it. Joseph, Zach, and Ché came together with a shared belief: that simple, thoughtfully made food can be powerful, and that building something meaningful requires showing up fully.

We’re here to put everything forward, our time, our energy, our creativity, and our standards, to grow Joëy from coast to coast. From the ingredients in every cracker to the way the brand shows up in the world, we treat this as something personal, because it is.

We work like a family: honest, hands-on, and all-in. Every decision matters. Every detail counts. And every win is shared. Joëy isn’t just a product we work on, it’s something we’re proud to stand behind and build together.